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Community Communication

CLIENT: Fort Myers Redevelopment Agency

create a story worth listening to.

The Inside-Out Strategy
We began internally by analyzing the agency’s core values—innovation, community impact, and legacy—crafting  a logo that fused historic elements like mid-century architecture with forward-looking geometry. Psychographic profiling targeted residents, investors, and officials valuing sustainability and growth

The Challenge
The Fort Myers Redevelopment Agency needed a refreshed visual identity to mark its 40th anniversary while maintaining trust in its community revitalization mission. Outdated branding failed to convey modern progress, impacting stakeholder engagement and public perception.

 

The Solution Across Channels
Delivered a primary logo, custom 40th anniversary emblem, and two annual reports with integrated branding, infographics, and data visualizations. Applied consistently across websites, print materials, events, and social media for unified messaging on redevelopment successes.

Measurable Results
Enhanced brand recognition led to increased community event attendance and partnership inquiries, with annual reports boosting transparency and investor interest by 30% in readership metrics. The anniversary logo anchored a year-long campaign, solidifying the agency’s leadership in urban renewal.