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Brand Build Out

 CLIENT: Next Stop Bruch

Creating New Classics

NextStopBrunch_web asset-Brunch-Much-Banner

The Inside-Out Strategy

The strategy started by defining the personality of the brand first: spunky, approachable, and classic cafe-inspired, with a look that could scale over time. That foundation guided the logo system, icon style, color direction, and tone so the brand felt consistent whether someone saw it on a menu, website, social post, or T-shirt.

The Challenge

Next Stop Brunch needed a brand that felt energetic, classic, and memorable enough to stand out in a crowded brunch market while still working across print, social, web, and merchandise. The goal was to create a visual identity with staying power that could support launch materials, menu systems, and future growth.

The Solution Across Channels

The project included a full logo suite for both print and web, an 11×17 menu, a bi-fold menu, social media assets, initial website design, custom Canva-friendly icons, and multiple T-shirt concepts. The website and menu system helped present the food, hours, locations, and convenience-focused offer clearly, which matched the business’s emphasis on quality and quick service.

Measurable Results

Public-facing channels show the brand and website were strong enough to support ongoing visibility, with Next Stop Brunch maintaining an active website, multiple service points, and third-party listings across delivery and review platforms. The business currently shows a solid local presence with a 4.8 rating on Uber Eats and continued online discoverability, proof the branding helped create a professional, recognizable customer experience that supported the brand’s long term goals.

Build with the best

TAKE YOUR VISION
TO THE NEXT LEVEL.

Launch PROJECT